GiftSimply was created by two internet entrepreneurs who realized that there was a need for a social gifting service that:

• Is free
• Is simple to use
• Can recommend appropriate gifts for any type of recipient

They brainstormed for months, finally coming up with a mock-up which eventually became the site you see today.  Even though GiftSimply is new, and may be a big confusing or have some functionality that doesn’t work perfectly, they have huge plans for it and are committed to making it the world’s best social gifting service.